Models, photographers and videographers! Start using moodboards to show all the kind of poses you want a model to do! And models this is a great opportunity to express the look and feel you wanting for you shoot
Models, photographers and videographers! Start using moodboards to show all the kind of poses you want a model to do! And models this is a great opportunity to express the look and feel you wanting for you shoot
BY GRANT CARDONE
Of the 28 million small businesses in America, 21 million lose money. Why do so many people lose at the game of business? The number one reason businesses fail is, simply, their prices are too low. They don’t sell their products at prices high enough, then they operate on margins so small they are unable to expand.
Related: How to Raise and Lower Your Prices
Unless you are extremely well capitalized, you should not attempt to offer the lowest prices in your market. Bragging that you are competitive on price does not gain more customers.
For 25 years I have shown companies, even whole industries, how to increase profits by raising their prices, including those who think, “But our industry is so competitive.” Every industry from insurance to heavy equipment to fundraising is competitive.
Trying to match or beat others on price is a suicide mission, not a business practice. Your business needs increased margins to expand and service customers. Price matters and you must raise yours.
There is no company that can’t increase prices if they understand a few simple tips:
1. Just Increase price. You don’t need a reason or justification to raise prices, just do it. Try increasing your prices,even a little, and see if it sticks. If you are scared to raise the price, bundle products and services to increase your average sales price.
2. Magic of alternatives. Choices allow the buyer to make sense of the price. When you show the price of a product or service, always offer alternate products or services to make logical sense of price. Provide a higher and lower offer on each side of every offer.
Related: Why You Can Raise Prices Now
3. Menu pricing. Organize your services on a menu with pricing highest to lowest. People believe what they see more than what they hear. I did this in the highly competitive automobile industry. It increased profits $400 per car.
Contrary to popular belief, selling your products or services at the lowest price doesn’t make customers more loyal or happier. The customers that cause you the most trouble typically are the one’s who paid the least.
These three strategies work whether you sell a product or a service, a tangible or intangibles, expensive luxury products or entry level trinkets, in any and all industries.
We really do get what we pay for, so sell value and the overall exceptional experience associated with what you have to offer. People will always pay more for something they love that solves a problem. Never be afraid to raise price.
Related: Four Rules for Pricing Products
As a kid I was always interested in both music and visual content. Some of my favorite movies to watch were documentaries. I was always interested of how a story was told visually through the film. I sought after a video camera to document family and sporting events when I was younger lo and behold it happened! My Eureka or shall I say my A-ha moment was at University of New Mexico when I was dee jaying a party. I set up a camera for the night and edited and completed the film the following day. I received great feedback from the video and began start shooting concert performances for local artists in Albuquerque New Mexico.
The passion I have for video has been shown with bringing music and visuals for musicians, athletes, and models to help promote their brand and career. I am confident that with study, preparation and consistent hard work will allow me to provide a great experience to our clients.
Voight Thornton, MBA
Dir. | Editor | Cinematographer
Located: Albuquerque, NM
We Travel Worldwide
"Creating Brand Synergy"
NOB HILL EXECUTIVE CENTER
117 Bryn Mawr SE - Suite 28
Albuquerque, New Mexico 87121
"Our aim is to deliver best in class customer service"
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MODEL FUN FACTS
You may recognize Karen Vi (a model and singer from San Antonio, Texas) via this “viral” video by IceJJFish.
Hometown: San Antonio, Texas
Hair: Very Long, Dark
Birthday: October 3, 1989
Likes to Eat: Everything! I have never been picky with my food, unless its something like liver and onions.
Listens to: Classical to alternative to Spanish. I don’t discriminate. Good music is universal.
1. CAREER GOAL:
Expand my model brand (Karen Vi) outside of Texas. I would also like to create a non-profit organization for animal welfare.
2. LIFETIME GOAL:
To be the best aunt, cousin, friend, girlfriend, wife, sister, mother, and person I can be.
3. PETS (WITH NAMES):
Bambi and Princess, both little mixed breed dogs.
I like anything spontaneous and spur of the moment, food, beer, rock n roll, paintball, horror movies! Live classic rock concerts with my dad and singing in the car on the way to them. I also enjoy volunteering with animal shelters. Skiing is a big one, although I only get to go once a year.
5. FAVORITE TV SHOW:
Breaking Bad, X-Files
6. FAVORITE MOVIE:
Dumb & Dumber
7. FAVORITE ACTOR & ACTRESS:
Emma Stone & Denzel Washington
8. FAVORITE SONG:
Don’t have a favorite. But my least favorite would have to be “What Does the Fox Say” Ding ding ding dingding shut the hell up!!
9. FAVORITE MEAL:
Pizza and a Blue Moon
10. FAVORITE COLOR:
I like colors that accentuate my skin, like teal, white, yellow, and red.
11. FAVORITE TYPE OF MUSIC: I’m a classic rocker at heart (thanks Dad), but since music runs through my family, my dad has taught me to have a good ear for music and listen and love different types of genres.
12. FAVORITE SPORT:
Basketball. I don’t play it, but I enjoy watching the Spurs kick some ass!
13. FAVORITE PERFUME
Gucci Guilty, it has pheromones.
14. FAVORITE TIME OF DAY:
Around 7:30, just when the sun is starting to descend.
15. FAVORITE CITY:
16. CHILDHOOD LUNCHBOX:
Pizza Lunchables .obviously I’ve loved pizza since childhood.
17. CHILDHOOD NICKNAME:
Didn’t have one.
18. FAVORITE CEREAL:
Cocoa Puffs, because you also get to drink the chocolate milk when you’re done.
I can’t say I have one hero, but I have many, and they are the everyday people I hear stories about on the news that do something incredible to change the world or to help others. Simple, average people. Those are true heroes.
20. MOST MEMORABLE MOMENT
Being at the tip of a canyon about to jump into the cold water in Chiapas, Mexico. Being in the wild, alone with nature, and enveloped in the energy of the natural world is an unexplainable feeling I will never forget.
21. IF YOU COULD BE ANYONE IN THE WHOLE WORLD, WHO WOULD IT BE AND WHY?
My high-school self so I can re-live the best times of my life that slipped away too fast.
22. IF YOU COULD GO ANYWHERE IN THE WHOLE WORLD, WHERE WOULD IT BE AND WHY?
Jamaica, to listen to some reggae and ocean waves, sip from a coconut and smoke something good?
23. BIGGEST MISTAKE:
Doing a keg stand on a full stomach in high school. That did not turn out so well…
24. I'M HAPPIEST WHEN:
I’m around my family at our big gatherings, I love our culture.
25. I'VE NEVER BEEN ABLE TO:
Roll my tongue into a taco or whistle.
25. A REALLY GREAT EVENING TO ME IS:
Music, Texas BBQ, beer, and great company to share it with.
26. IF I COULD CHANGE ANYTHING ABOUT MYSELF IT WOULD BE:
To have a longer tongue, to scare people.
27. PEOPLE WHO KNEW ME IN HIGH SCHOOL THOUGHT I WAS:
I should say people who knew of me thought I was stuck up, until they actually knew me.
29. MY TRADEMARK EXPRESSION:
It is what it is.
30. MY WORST HABIT IS:
Waking up early naturally. I wanna sleep in sometimes dammit.
31. MY BEST ASSET IS:
My ability to listen to people and give advice.
32. BEHIND MY BACK, PEOPLE SAY:
I’m humble, down to earth, and “down” for anything.
33. GUESTS AT MY FANTASY DINNER PARTY:
Seth Rogen, Jim Carrey, Jonah Hill, and Kevin Hart. I like to laugh!
34. I WISH I COULD SING LIKE:
A combination of Fergie and Jesus (Step Brothers)
35. IF I HAD A DIFFERENT JOB, I'D BE:
A counselor or in human resources.
Check out the brand new track from Jhene Aiko as she links up with Cocaine 80s for “To Love & Die.” Her debut album is on the way so hopefully we get more tracks like this soon. Take a listen below and enjoy!
In the world of video creation, few tools are as useful, flexible and productive as the boom mic.
Watch any behind-the-scenes bonus feature or documentary and you will likely see a boom microphone or boom mic. In fact, you’ll see boom mics on the set of any television drama, reality show and even game shows. They’re standard gear in motion pictures, documentaries and virtually any visual production that includes audio. A boom mic is a simple, effective tool that works in just about any situation, and one that you can use too.
What Is A Boom Mic?Simply put, a boom mic is any microphone mounted on a pole. Of course, that’s a very broad description and there are many configuration options. First, let’s look at the pole. A boom pole is either handheld or mounted on a stand, much like the boom arm of a crane. In fact, the term boom is used in mechanical equipment, air and water craft as well as audio production. Booming a mic is the process of holding or placing a microphone in position, using the boom pole. There are expensive carbon fiber boom poles along with more economical fiberglass and aluminum models.
Some include the microphone cable, others don’t. The microphone is usually attached to the boom pole with a shock mount to minimize any handling noise. Finally, when using a boom mic outdoors, the entire microphone is covered with a large windscreen to eliminate the effects of wind noise.In the standard configuration, a boom pole is outfitted with a shotgun microphone. This is a powerful combination due to the very directional nature of shotgun mics. However, you can use just about any microphone on a boom pole. In fact, it’s fairly common to see standard cardioid-pattern microphones in controlled situations like sitcom production or when you need to mic several people at one time. In sound effects gathering, a stereo microphone might be used to reach into a difficult area. It’s even possible to attach a small portable audio recorder to a boom pole for the same application. Anytime you need to capture audio at a distance, a boom mic is a good option.
In PracticeThere are several ways to leverage the power of a boom microphone. In a normal film-style production, it’s common to have someone dedicated to the task. This person is called a boom operator. The boom operator has a boom pole and microphone. The microphone cable runs to a small belt pack that supplies a headphone feed for the boom operator. With this, they can hear exactly what the microphone hears and make any adjustments for optimum sound quality.
From there, the audio signal may go to one of two places. The boom operator may also serve as the audio recordist. In this case, the microphone signal goes directly to an audio recorder (also in belt-pack form) and the boom operator is in charge of starting and stopping the recorder with the cameras. If audio recording is handled by another person, the microphone signal travels—either wired or wirelessly—to the dedicated audio recording position where it may be combined with other microphones for recording. The mix of the microphone(s) then feeds headphones for the director, producer and anyone who needs to monitor dialog.
If that sounds complicated, it is. Most small productions don’t have the budget for multiple operators and equipment. In these situations, the audio from the boom mic is often routed directly to the camera for recording. As a safety measure, the audio may be recorded separately on a portable recorder, laptop or other backup device. The boom operator is in charge of getting the best possible sound quality and sending it to these recorders.
Using a Boom PoleWhen using any microphone, it’s common to point it directly at the sound source—usually a human—and get as close as possible. Using a boom pole makes this even easier.
Typically, the boom operator brings the microphone in, just overhead and barely out of the frame of the camera. This is something of a dance that must be choreographed with the camera operator. The microphone points down—usually at an angle—toward the mouth of the talent. This provides a clean, natural sound that mimics every movie you’ve ever seen. The boom operator monitors the sound on headphones and makes small adjustments throughout the shoot, tweaking the sound for the best quality. If the scene is shared by multiple characters, the boom operator gently twists and turns the microphone as needed to capture all the dialog. All this while holding a long pole over his or her head. This job is a workout and completely underappreciated.The boom operator is in charge of getting the best possible sound quality and sending it to the recorder.
There are times when the overhead approach won’t work, either for logistical reasons, ceiling height or even background noise. In these situations, a simple alternative is moving the boom mic to a lower position, pointing up at the talent. This produces a slightly different sound quality, but, given the situation, it may be the best solution. Headphone monitoring is crucial in any setup and will help determine the best approach.Care and FeedingIn a perfect world, we could all mount our boom mics to a stand, position them perfectly and be done with it. This is great for sit-down interviews, but one of the best features of a boom mic is its portability. Your boom mic can go almost anywhere without extra stands, sandbags or any of the additional hardware used in a studio setting. This makes it a very flexible and powerful tool for audio recording. Of course, the downside is that someone has to hold it.
When holding a boom pole, it’s very important to work quietly, and not just because you’re close to the talent. Any twisting or movement on the boom pole will transmit directly into the microphone. That means a few best practices are in order. First, the boom operator should remove all jewelry that might come in contact with the boom pole. Second, if possible, outfit the boom pole with cushioned grips to minimize handling noise. A pair of neoprene work gloves is a great investment too. Next, make sure all cabling is taped or strapped securely to the pole. Any extra cabling should be coiled neatly and loosely and secured somewhere, possibly to the operator’s belt. And finally, always use a shock mount for the microphone. This item is easy to miss, especially if the microphone comes with a mounting clip. A shock mount provides a lot of mechanical isolation from the boom pole and offers a better recording.
It’s Your TurnNow that you know what a boom mic is and how to use it, it’s time to stop reading and just do it. Any new technique requires some practice and booming is no exception. Test your setup under normal shoot conditions to shake out all the bugs and find the best options. A boom mic isn’t perfect for every situation, but it works well under a wide variety of circumstances and is a great fallback position when things don’t work out as you planned. Add this one to your bag of tricks. You won’t be sorry.
SidebarSticker ShockA quick pass through Google Shopping shows that you can easily spend as much on a full boom microphone rig as you can on a camera. If that seems a bit steep, here’s how to build your own setup for under $150. First, buy a generic shotgun microphone on ebay. It won’t sound amazing, but it’s much better than nothing and, if you shop carefully, it should come with a long cable and foam windscreen. Second, visit your local big box hardware store and purchase these items: an aluminum painter’s pole and a 1½” to ½” PVC Tee connector. You’ll also need a few inches of ½” PVC pipe. Finally, grab at least four thick elastic hair ties from your local superstore. So far, you’ve spent about $40. The last item is a portable audio recorder like the Zoom H1 ($100). Assemble your shock mount using our instructions here. Using a hair dryer or heat gun, soften one end of the short PVC pipe and force it over the end of the painter’s pole. Allow it to cool and harden in place. Finish with gaffer’s tape for added security. Thread the shotgun mic through the shock mount, attach the mount to the pole, plug in your audio connections and hit the record button. You’ve just built your own boom mic system, and it’s easy to upgrade individual components as you build your audio skills.
Contributing Editor Hal Robertson is a digital media producer, photographer and technology consultant.
Tags: March 2014
Thu, 12/26/2013 - 10:39am
LIVE VIDEO BELOW
24 years old
Las Cruces, NM
“Make the best of your todays. Always live in the present but plan for tomorrow.” A quote a created for myself.
My best facial asset, I think are my eyes and my best body asset is my booty. It stands out on my petite frame.
I still haven’t made it to Miami. I also want to go to the islands. Virgin Islands and Barbados.
Both of my parents for their hardwork and unconditional love and support.
I don’t have a favorite city. I love all big cities. Where ever there are bright lights and beaches. Cali and New York stand out for me.
My favorite hobby is dancing. I enjoy dance classes, clubs or dancing at home. Where ever there is music involved.
To do what I love and be happy. I want to grow by taking risks and accomplishing far more than what I have imagined. I want to say I lived and found myself with no regrets.
1. I have always been interesting in modeling since teenage years. I nearly watched every season of America’s Next Top Model. I started to do shoots around the age of fifteen and I have been interested ever since. Modeling is a great way to express yourself and truly find yourself.
2. My recent projects have been with photographer Michael Vetter’s out of Albuquerque. I have shot with him numerous times. His shoots are very edgy and captures light well.
3. I have some ideas I want to shoot for. It is still in the works once I find the best location for the shoot. I want to create a site consisting of my work and behind the scenes. Maybe incorporate some dancing footage of me since I love to dance.
4. I was recently featured in Lowrider Magazine, February 2014 issue. I had a two page spread and you can also find my picture from the magazine on Low Rider’s Facebook page. I was scouted at their event in Espanola last summer. The photographer took pictures of me for the magazine right there on the spot. It was a great experience. I also made an appearance in Kaboom Magazine 2013, which is an online magazine. I was a part of their top 100 Bombshells.
5. My favorite modeling work are shoots that are simple and natural. I am getting into work now that showcases more of my femininity and embracing womanhood.
6. I have never been too infatuated with cars but the car I am wanting right now is an all-black Sahara Wrangler Jeep with a set of rims.
7. This question is a no-brainer to those who know me. I have been longing to meet the most incredible artist/performer of all time, Beyonce. I admire her for her strength, fearlessness, hard work and humble spirit. Beyonce is living proof that you can make your dream come true, be a great wife, mother and still find time for yourself and conquer the world. She is my biggest inspiration.
8. My most memorable moment is just to live every day. Life is precious and being able to spend as much time with my family and loved ones is a gift and true blessing.
9. I have a thing for intelligence and big lips. I like when a man is knowledgeable and having eye candy to back up what he is saying is a turn on. Haha no but I like some juicy lips.
10. My wildest car experience is on the highway. Fill in the blanks.
11. My biggest pet peeve is if I am on a couch and there are pillows touching my arm I find it very irritating. I can’t stand anything or anyone touching my arm, I need space. Unless I am cuddling.. ;)
5 New Marketing Trends Small Businesses Should Be Aware Of In 2014
By Andrew Gazdecki, Published December 14, 2013
Out with the old, in with the new!
No one knows what the future holds, but if we look at trends that are in motion today, we can often get a bit of a preview. Many times, people will discuss trends one at a time, but for this post, we thought it would be interesting to discuss opposing trends two at a time. Each of the forces described below are part of the push and pull that will influence small business marketing significantly in the coming year.
New: Live-streaming remotely
New technology has made it incredibly convenient to live-stream events to your target market. This lets people become a part of your events in real time no matter where they are. But at the same time, people are also reacting to an increasingly technological, impersonal world by wanting to have more authentic, in-person experiences without the intermediation of technology.
When it comes to marketing, the answer will be to cater to both groups. Don’t use technology to screen yourself off from customers and pursue online-only marketing. Offer the personal touch where possible to keep the human element intact.
New: Everything on demand
Old: Slow, handcrafted
Nowadays, people want things instantaneously. Unfortunately, if your company expects patience from its customers, you soon won’t have any. This doesn’t apply universally, however. Many consumers are willing to embrace delayed gratification when the quality of the ultimate product or service is high, or is from a small, local provider. The key, essentially, is to deliver an added benefit if you’re going to do things in a consciously slow manner.
If you choose this approach to your business, you may want to experiment with including that fact in your marketing materials. In an era where everyone is touting how fast they can get things done, the slow, traditional company sometimes can still win out.
New: Content marketing
Old: Direct marketing
Uploading how-to videos, posting guides to your blog, and other forms of content marketing are fairly effective ways to generate new business. Being overly spammy and shilly, however, can turn off your audience. This means that sometimes, it’s better to focus on direct marketing, rather than trying to be cute and hiding the ball. Keep a close eye on how your marketing efforts are received, and focus on what works best for your business.
New: Data analysis
It’s possible to capture more information about your business than ever before. But getting too caught up in making all decisions by data analysis can be harmful to your business. Sometimes, data is misleading. And computers don’t always have the feel for a situation that a person does. While you’re exploring all that becomes possible with innovative marketing data analysis in 2014, don’t forget that an algorithm can’t tell you everything. It’s a tool, just like any other, and should be used wisely.
Nothing is restraining the mobile trend right now – people are increasing their usage of mobile devices every day as limitations are eliminated and obstacles are removed. They’re spending more time browsing, shopping, socializing, and doing everything that can be done with a computer, on their mobile devices. As this trend continues to expand in 2014, focus your marketing efforts on the mobile web and mobile apps, and you’ll be riding a rising tide.
If you want to know how people think, listen to what they say. The old adage says, "As a man thinketh he doeth." I've spent most of my career working with entrepreneurs and coaching CEOs who want to take themselves and their companies to a higher level. Then, when I lay out an action plan of how to get there, I often hear things like, "That's impossible," or, "That will never work." With that mindset, they're right!
Whether the task is impossible, or whether it will actually work, is less important in this case than how this person thinks. Most people are so convinced by their dumb thinking that simple things become impossible, and most new efforts never work. What people say mirrors how they think, and both are indicators of what they'll do.
Here are some of the dumbest things people say:
1. "Patience is a virtue." Well this may have been the case 1,000 years ago when a donkey was used as transportation, but today the fast eat the slow. Patience is no longer a virtue, but a liability. Look at the big companies slowed down by excessive committee meetings. Many are now extinct or suffering. Smaller companies that make quick decisions take market share.
2. "I just want to be comfortable." This belief is squashing the middle class today. Millions of people in this country seek comfort and spend money on things that make them feel comfortable in the moment, but cost them in the long run. They buy products they can't afford as a form of therapy. The comfort seeker is basically saying, "I gave up on doing something special a long time ago, and I'm convincing myself that I just want to be comfortable."
3. "Money won't make you happy." Really? The only people who say this are people who don't have money. People with money would never blame their money on their unhappiness. People with money want money and happiness, and I assure you they won't give their money away just to be happy. Quit telling yourself that money won't make you happy because the reality is money can't make you happy or unhappy. If you are going to be unhappy, have some money to go with it.
4. "It's the journey not the destination that matters." Wrong. It's the destination that matters. This sounds nice, but Dr.Seuss and his band of holistic healers will not meet you at the finish line for coming in last. Ask the Olympians, or the NFL owner who wants a Super Bowl ring, or ask Lebron James if it's the season that matters or the championship. True, the journey is important, but face it, if you're not first, you're last.
5. "I don't have time." This is the biggest lie people tell themselves everyday. Even the busiest of people have time if they want to make time. You think you're busy until there is an emergency, and then you immediately make time to handle it. If your kitchen catches on fire while you are reading this, I assure you that you will produce time to put the kitchen fire out. People who say they don't have time spend their time on things that don't create more time.
6. "I'm living the dream." Too many people say this too often to even be believable. I know it is meant to be a gesture of enthusiasm and positive mental attitude, but I just don't get it. I understand that one man's nightmare could be another man's dream but come on, are you really living the dream?
7. "I will do it when I get to it." Uhh...no you won't because you won't get to it. This is an admission of procrastination and/or of being overwhelmed, or both. This person is so busy and so enamored with other tasks that this new thing is just too much. A person who can actually get things done will never respond like this. Instead they'll say, "Leave it with me, I will get it handled."
8. "That's impossible." This person believes the world seems impossible. They're overwhelmed and no longer consider the possibilities and adventures of new projects but focus on the limitations. The "that's impossible" person stops everything in their mind and compares the slightest task to going to another planet. This is not someone who can manage or lead.
People say the dumbest things and they don't keep it to themselves so pay attention. Listen to what others say so you know how they think. This is a great insight for dating, hiring and promoting people. People who say dumb things are not dumb. They are dangerous! Misery loves company, and people who say dumb things tend to clump together with people who do dumb things. What dumb things do you hear people say? Comment below.
Follow Grant Cardone on Twitter: www.twitter.com/cardonesuccess