Funk Volume virtual conference is a great opportunity to hear from the hottest acts, promoters, and music industry execs. This conference has been extremely valuable.
You must study and invest in your brand to make it to the Next Level. ''YOUR NET WORTH IS NETWORK'' Educate Yourself
Thanks to everyone sharing their knowledge and stories.
Many artists interpret ‘independent’ to mean ‘do it yourself.’ From our experience it takes a team to make one person’s art reach the masses. For the artist, this means that you have to have the right people around you, playing the right positions.
We will be speaking with some of the industry’s greatest “self-made” success stories about how independent still means many people.
Example topics include:
The road is one of the most effective ways for a fledgling artist to step towards a bigger movement by actually getting in front of current and potential fans, to deepen the connection beyond online interaction.
During this session we will speak with touring artists and booking agents about what it takes to get on the road and what your expectations should be when you do get the opportunity to perform live.
Example topics include:
Arguably the most effective way for new, independent artists to gain fans, video is the portal to an enduring career, and a defined artist image.
We will speak with some of the major players of the digital video space in music. From making the right statement at the right time, to using videos as a revenue stream, this panel is designed to give you the biggest bang when you shoot.
Example topics include:
We have met a lot of artists since our 2008 beginnings and it has been very interesting to see how things have evolved for them. We want to talk live with some of these artists so you can hear about their trial and tribulations. Hear about the pitfalls they didn’t know existed and learn about the misinformation out there that could be holding you back from opportunities.
We want to give you the lessons (from experience) that many artists, including ourselves, wish they’d received.
Example topics include:
For those of you who don’t know, cyc is short for cyclorama. They are in most professional studios and have replaced the seamless paper almost entirely. Why? Because with a cyc, you have complete control over your background. A cyc is where the corners and seams are not visible. Cycs normally cover two sides of the studio.
Assuming that your model is far enough away from the cyc, lighting can be controlled so that the background effect can be light or dark. Colored lights, cukaloris and other patterned screens can be used on the cyc to create interesting background effects. When lit evenly, the smooth surface, even as it goes around the corner of a studio, can provide an “infinity effect” — an endless space behind the models.
You can either light the cyc or not light the cyc. I will show you the difference. To achieve an “infinity effect,” I light the background with four light heads. Two on each side. They are angled at a 45 degree angle to hit the background evenly. I use V flaps behind my lights to control flare and spillage onto the set.
This shot is using the four lights on the background effect:
As you can see, there is no shadow on the background. It is a smooth, endless appearing background.
If you want to create a black background, obviously just don’t light the background at all. With your main key lights that will be lighting the model, make sure you flag the light off the background so there is no spillage behind the subjects. In this shot, I photographed a different model on a different day but on the same exact cyc. There is just no lighting on the cyc, whatsoever.
Again, the model is far enough from the background but this time it is not as important than if I had lighting on the background because I don’t have to worry about spillage from either my key on to the background or my background light spilling onto the set, thus interfering with my lighting on the model.
For mood, you can create a gradient on the background, giving the effect that the background is indeed there but not competing with the model or the overall impact of the image. You can try throwing one light on the background to create a splash of light across the back or you can use lights from different angles, I’ve even placed a light head on the floor and pointed it up toward the background to create an interesting effect. This is a shot where I used one head on the background in order to create a silhouette effect behind my model:
I shot Alex Ebert of Edward Sharpe and the Magnetic Zeros way back when he was still in IMA Robot. I threw a light with a reflector and grid on the background so he would separate from the cyc. If the light hadn’t been placed there, the cyc would have been totally dark. I wanted to add some dimension to the shot, so I threw a small light behind him.
With lighting a background or cyc, you need to experiment. Try four lights, then two lights. Meter your background and try different exposures. I get about a 1 to 1 1/2 stop ratio between my background and my key light when I intend to blow out the background and create the infinite seamless white background. When I go totally black, I just make sure I flag everything off from my key lights so there is no spillage.
One thing I would stress is that there is no “right” way. It’s entirely up to the photographer’s eye and taste on what he/she is trying to achieve. There are all kinds of formulas, all kinds of mathematics and theories out there. I’m a photographer, not a mathematician. You can go to dpreview for that kind of technical stuff. I just know what looks good and I learned that by trial and error. And in my honest opinion, that’s the best way to learn!
To see more of Melissa’s lighting set-ups, check out the Breed Master Class: Advanced Fashion Photography Lighting
By Melissa Rodwell
Melissa is a fashion photographer and the founder of Breed.
After graduating from the Art Center College of Design Melissa Rodwell embarked on a globe-spanning career as a fashion photographer. She has lived and worked all over the world, photographing for Ralph Lauren, Nike, Coca Cola, Honda, NBC Television, and Dell computers. Her editorial assignments have lead to her being published in Harpers Bazaar, Kurv, Jimon, Flaunt, and Playboy.
This article originally featured on Breed.
- See more at: http://modelmayhem.com/education/photography/9523-how-to-light-the-cyc?utm_source=newsletter&utm_medium=email&utm_campaign=edu#sthash.UOygyMtR.dpuf
IN THE LOOP EPISODE 14
In The Loop starring Ruthie J - Cymphonique | Geneva Relf | Charlie Kristine
Cymphonique Miller Cymphonique Romeo Miller Master P Peter Gonzales PG Photography Geneva Relf Charlie Kristine Ruthie Patrick Jesseman Ruthie Jesseman Voight Thornton
#cymphonique #romeo #masterp #petergonzales #genevarelf #charliekristine#newmexicovstheworld #6micfilms #intheloop
20 BEST TIPS FOR USING SNAPCHAT, INSTAGRAM DIRECT AND OTHER CHAT APPS IN YOUR CONTENT MARKETING EFFORTS
When you think of Snapchat (if you ever do), what comes to mind?
Its quirky ghost logo, smirking at you like it’s hiding something? (Which it is.) Teenagers sharing unsavory selfies? (Which they are.) Security being breeched? (Which it was.)
Whatever you think about Snapchat, until recently you may not have thought about it – or any other so-called “chat apps” – for content marketing. But you should.
On a basic level, chat apps are simply messaging services that push content through a mobile device’s data connections.* But popular chat apps like WhatsApp, Snapchat, Tango, Kik,Facebook Messenger, LINE, WeChat and now Instagram Direct are quickly evolving from rapid messages between close friends to content-rich platforms that are open for brands to explore.
Here are 20 tips on how to incorporate chat apps into your content marketing efforts in 2014:#1: Understand the audience you’re after. “[Snapchat is] the most valuable marketing tool for my personal brand right now … It’s not how many followers you have, it’s how many care. It’s not width, it’s depth. It’s not how many impressions you get, it’s how much attention you get.” – Gary Vaynerchuk via LinkedIn
#2: Think outside of direct messaging. “What [chat apps] all have in common is that they’re evolving to become more like platforms. Rather than just letting users talk back and forth, they have other functions too, many of which are built around content: portals to find content; games and contests that unlock content and prizes; features and tools to interact, make content, and tell stories. As mobile usage grows, the Internet is increasingly being experienced through apps. This presents a lot of potential marketing opportunities.” – Sam Petulla via Contently
#3: Embrace it as ephemeral. ”If you want to use Snapchat as a platform for your marketing campaign, you need to think of its time-limit feature as a point for leverage, not a detriment. The reason SnapChat has piqued the interest of so many young phone holders is because the time limit captures their attention, holds it, and then leaves them laughing, scratching their heads or speechless. Marketing campaigns on this platform need to do the same thing. The program is interactive, and it allows companies to create a back-and-forth dialogue with followers in a way no other social media platform can.” Ryan Bonnici via BRW
#4: Make it easy to share your story. “People aren’t using Instagram for photos, WhatsApp for text, Line for stickers … they’re using everything for everything. Instagram to tell people you’re running late, WhatsApp to share holiday photos, Snapchat to make plans for the evening and so on. WhatsApp and Instagram are not in different categories – they’re direct competitors for time and attention. Instagram, Snapchat, Line and all of the others are all poking away at different social behaviours and different options in the same communication space.” – Benedict Evans
#5: Create a sense of intimacy. “Send information only to your most loyal fans. Send ‘leaked’ images of your latest product or information to create excitement and interest in your brand. Send discounts to specific customers based on their buying habits. Your customers will feel part of an intimate and special club, helping build your brand and reputation.” – Amy Birch via Social Media Today
#6: Make it interactive. “One simple idea could be to ask users to snap themselves using or wearing your product and then share it on your Snapchat account – in return you could offer competition entries or unique discounts.” – Michelle Hughes via ExploreB2B
#7: Bring fans behind the scenes. “Give customers a behind-the-scenes look at your business events. For example, brands like Lilly Pulitzer give their audience exclusive behind the scenes looks of their latest collection.” – Project Socialize
#8: Focus on relationship building. “[Instagram Direct is] going to be a great tool in terms of deepening relationships with customers. We can now have a visual conversation with them in real-time and help them faster and hopefully with more customer satisfaction.” - Rachel Tipograph, global director of digital and social media at Gap, via Mashable
#9: Offer exclusives to influencers. “Exclusivity is highly valued in the media industry. Instagram Direct could be a perfect platform for unique content, because you’re able to hand-pick a list of who receives your photos, videos and messages. This will allow brands to segment audiences, particularly when it comes to key influencers.” Cheryl Gale via Examiner
#10: Get creative with promotions. “If you only have a few seconds to see someone’s content before it’s gone, you’re really going to pay attention to that content. … Let’s say you’re a clothing brand and you have a Snapchat campaign running in conjunction with a retail chain. With something as simple as a promotional sign in a changeroom, you can solicit potential customers to Snapchat a picture of themselves wearing your product to the brand — and perhaps to a few of their trusted Snapchat friends — in exchange for an instant discount on the product.” - John Ramirez, CEO of digital marketing firm IOKON Media, via Sprout Social
#11: Connect with a younger demographic. “[The 13 to 25-year-old] demographic can be hard to reach on other, more established platforms like Facebook and Twitter, so Snapchat provides a way for brands to potentially reach that audience in ways they wouldn’t be able to otherwise. It can be used as a platform to encourage younger people to influence the purchase decisions of their parents or people outside their age demographic as well.” - Stephanie Sciandra, social media strategist at Situation Interactive, via Sprout Social
#12: Give fans what they want. “Even sports teams are using Snapchat. Take the New Orleans Saints, which created a Snapchat account in October only use the app’s Stories feature. The team said it will release behind-the-scenes footage, photos of new merchandise, a sneak peek of which uniforms the team will be wearing each week, and so on.” – Jennifer Beese via Sprout Social
#13: Up the FOMO factor. “The platform actually taps into FOMO (Fear Of Missing Out). You better subscribe to the brand to see it, and once you see it, it’s gone. For example, if a retailer decided to advertise, they can get a celebrity or a band to blow a kiss to followers on Snapchat, and the instant sentiment/feeling of receiving that video on your phone is something that can’t be replicated through Facebook, Twitter, etc. It feels more personal and private at the same time.” Hanna Park, digital strategist at JWT, via Clickz
#14: Make it a contest. “Contests give brands a level of immediacy that is important in this technological world. Brands can reach out to specific customers (as you need to know the username of the recipient before you send a snap), and get feedback quickly. You could try sending snaps featuring clues or tips that a user must gather to receive a prize, or money off. Use other social media sites, such as Facebook, to promote your contest, or to gather participants.” - Amy Birch via Social Media Today
#15: Provide customer service. “In addition to engaging with fans on a positive level, brands could also use Instagram Direct for customer service issues and brand reputation management. Before, if a brand had a jaded customer commenting on your brand’s Instagram posts, they could just report or block the user. Direct messaging allows brands to take issues out of their comments and directly engage back and forth with users.” - Jackie Quintana via Lonely Brand
#16: Collect data. “Customers can initiate the dialogue as well. Perhaps a user wants to alert a brand about a product error. Now, users can send a photo of the problem and direct message it to the brand via Instagram. Then, the brand can discuss the issue with the user privately to solve the problem. It’s important to note that the brand must be following the user in order to initiate the dialogue.” - Nicole Rose Dion via Business2Community
#17: Provide exclusive, worthwhile deals. “New York frozen yogurt chain 16 Handles was one of the first brands to use Snapchat back in January for its ‘Snappy New Year’ coupon promotion. 16 Handles asked its Facebook fans to send out a Snapchat photo of their frozen yogurt, and in return, customers received a coupon worth either 16%, 50% or 100% off. 16 Handles opted to use Snapchat instead of Twitter since people were unable to share the voucher codes with friends. 16 Handles claims that after the campaign, it received more than 1,400 interactions with ‘friends.’” – Search Engine Journal
#18: Create a narrative. “The ability [of Snapchat Stories] to build a daylong narrative opens the door for creative uses of Snapchat by brands. Brands can now create a connected and engaging narrative for users, instead of relying on one-off snaps. Much like Vine brought about flipbook-style videos for brands; Snapchat provides a medium for content that tells a connected story that doesn’t get disrupted by the content of other accounts.” – The Strategy Room Blog
#19: Think big. “We like Snapchat for same reasons we liked Facebook and Twitter when they came onto the scene: they’re cool and possibilities are endless. Snapchat provides marketers and brands a platform for interacting with consumers in humorous and personal way. Imagine if you got a Snapchat from the Burger King King or the Michelin Man? It’s funny. It’s slightly unsettling. It’s a great brand experience.” – Digital Surgeons
#20: Don’t brush it off. “Chat is very big. It’s engrained in our habits ever since the inception of SMS. In fact, chat is taking more than 20% of user’s mobile-dedicated time, making it an essential pillar in mobile marketing. Technology will allow app owners to get really smart on how they bring brands into the fold and how they target users based on their specific interests. With exponential smartphone growth, this opportunity will continue to grow dramatically. Chat platforms that don’t capitalize on this will be left behind, as deeper pockets will eat them alive.” – Nadim Khouri via Resolution Media
What do you think? Are you considering chat apps for your content strategy, or are you experimenting with them now? We’d love to hear from you in the comments below!
(Author: Emily Cretella)
[IN THE LOOP] -
In The Loop starring Ruthie J - Damacio Page | HB Models | Phi Tran
-DIONTE GILMER OF HB MODEL MANAGEMENT
-I REP NM MOVEMENT
-PHI TRAN - MODEL
-NEW MEXICO VS. THE WORLD
#damaciopage #mma #hbmodels #irepnm #nmvsworld #phitran
#intheloop #6micfilms #video #webshow #webseries #aquattro
6mic Films @6micfilms
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SXMC Mid-Year Review
A quick look back on TWENTY 14 fun in the sun and some projects we have been apart of this year!! stay tuned for more!!
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There are 3 components to the production triangle: GOOD, FAST, and CHEAP. You can, and should, only deliver 2.
The final product of a film might be GOOD and CHEAP, but with the sacrifice of speediness.
Or a film may be completed FAST, and turn GOOD, but be very expensive.
Or a film may be completed FAST, and cost very CHEAP, but turn out bad.
Are Electronic Press Kits Important?
Having Trouble getting noticed?
You want others to understand your backstory to understand your brand?
A great way to answer those two questions is to get a ELECTRONIC PRESS KIT (EPK)
for you portfolio.
To understand exactly why the electronic press kit (EPK) is so important from a public and media relations perspective, you have to take a hard look at why both websites and EPKs even exist. The short answer is because websites are visited by fans and EPKs are visited by media and, at times, owners of venues at which you are hoping to do shows.
The entire purpose of your artist website is (or should be) to collect e-mails from fans so that you may communicate with and market to them directly. It is the only presence on the Internet that you have complete control over and is one of the many standards by which people in the music industry judge you on how seriously you are taking your music business. So, again, your website/epk is designed to fill the needs of your fans. Their needs are very basic. Most fans want the following...
1. They want to know what your music sounds like.
2. They want to know how they can obtain your music.
3. They want to know when and where you are playing.
4. Some will want to know a little bit about the You and your brand.
5. A way to send you fan e-mails.
So, again, your official website and your electronic press kit are two very different entities. They both exist for the sake of communicating information but they do so in very different ways because they are communicating with different types of people. We always talk about how artists need to "know their audiences". That applies to websites and EPKs just as much as it applies to people listening to your music and attending your shows.
What Should I include in my EPK?
2. Artist / Band info
4. Songs / Song list
5. Video / Performances
5. Audio / Photos
6. Social Profiles
7. Press Info
Let us know how we can Boost YOUR Brand today
213 500 5074
It has been a amazing month with our the tech talk at HP by Jeff Thornton and we are grateful to collaborate with Hewlett Packard on our latest art/poster design and promotional video under the 6mic Films Brand.
Let us know how we can assist your business or brand.
www.6micfilms.net | 213.500.5074